Lead Generation Specialist - B2B marketing
Job Description:
Are you a B2B marketer with a passion for design, architecture, and beautifully crafted spaces?
Join a respected 100‑year‑old international brand renowned for creating exceptional environments through high‑end lighting solutions — from premium residential projects to iconic public spaces including museums, commercial buildings, and landscaped parks.
We are looking for a creative and commercially minded Lead Generation Specialist who can design intelligent, targeted campaigns that drive qualified opportunities for our sales team.
What You'll Do
- Design and execute targeted lead‑generation campaigns and events that deliver a steady flow of qualified leads for the account management teams
- Develop tailored ideas and approaches based on the segment you're targeting — from luxury residential (via distributors) to large‑scale commercial and public‑sector projects
- Understand each customer type and craft unique strategies, messaging, and activation plans for each segment
- Analyse markets, trends, and buyer behavior to identify new opportunities and optimise campaign performance
- Report directly to the Managing Director, contributing strategic insights and shaping the company's marketing direction
What You Bring
- Demonstrated success in B2B lead generation, ideally within design‑led, premium, or high‑specification product environments
- Strong storytelling and communication skills, with the ability to articulate value in a way that connects emotionally and commercially
- Hands‑on experience with B2B marketing tools, programs, and campaign execution
- Commercially savvy — someone who understands ROI, makes smart decisions, solves problems creatively, and adapts quickly
- An intrapreneurial mindset: bold, proactive, committed, and excited to build and improve
- Comfortable taking calculated risks, owning decisions, and standing behind outcomes
- Curious, courageous, and imaginative — with a passion for constant improvement
- A positive collaborator who brings energy, maturity, and a team‑focused attitude
Important: Your Cover Letter Matters
Were looking for you, not AI.
Please include a genuine, personally written cover letter that addresses:
- Why this role interests you
- What qualities and skills you'll bring
- Your most relevant achievements in lead generation or B2B marketing
We look forward to discovering your story.
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